【 abstract 】 along with the network popularization and application of rapid development, the network advertisement has become a indispensable part of new media, including pop-up ads is one of the most common Internet advertising.
尽管我国网络广告发展刚刚起步，但弹出式广告作为主要的广告形式之一，随着网站的不断增多、信息量的不断增大以及电子商务活动的日益频繁，对传播媒介、社会企业、广告人等都将会是一个非常重要的问题。。
Although China's online advertising development has just started, but pop-up ads as one of the main forms of advertising, with the increasing of informative website, increasing and e-commerce activities have become increasingly frequent, media, social enterprise to advertisers will find, is a very important problem.
一个广告登出来了，怎样去确定广告的效果呢？
An AD appeared, how to determine the effect of advertising?
因此，对网络广告效果的评价，还是一个值得去探索的问题。
Therefore, the network advertising effectiveness evaluation, or a worth exploring problems.
本文就来谈谈弹出式广告对消费者心理的影响问题。
This article comes to talk about pop-up ads to consumer psychology influence problems.
本文具体对弹出式广告效果评价进行全面思考,涉及弹出式广告的现状、弹出式广告效果评估的含义、特点和原则 、效果评价的方法,并结合国内弹出式广告评估现状探寻弹出式广告效果评价的意义所在,同时运用弹出式广告效果评估的方法来确定弹出式广告的真正价值，结合管理学、经济学来对弹出式广告的效果评价进行研究。
This article specifically to evaluate the effect of pop-up ads comprehensive thinking, involving pop-up ads present situation, the pop-up ads effect assessment of its concept, characteristics and principles, methods to assess the effect of, combined with domestic pop-up ads evaluation situation explore pop-up ads to assess the effect of meaning, and using this pop-up advertising effectiveness evaluation method of determining pop-up ads, combined with the real value of management, economics to pop-up ads effect evaluation for research.
关键词：网络 弹出式广告 消费者 心理 效果
Keywords: network pop-up ads consumers psychological effect
【 abstract 】 along with the network popularization and application of rapid development, the network advertisement has become a indispensable part of new media, including pop-up ads is one of the most common Internet advertising. Although China's online advertising development has just started, but pop-up ads as one of the main forms of advertising, with the increasing of informative website, increasing and e-commerce activities have become increasingly frequent, media, social enterprise to advertisers will find, is a very important problem. An AD appeared, how to determine the effect of advertising? Therefore, the network advertising effectiveness evaluation, or a worth exploring problems.
This article comes to talk about pop-up ads to consumer psychology influence problems. This article specifically to evaluate the effect of pop-up ads comprehensive thinking, involving pop-up ads present situation, the pop-up ads effect assessment of its concept, characteristics and principles, methods to assess the effect of, combined with domestic pop-up ads evaluation situation explore pop-up ads to assess the effect of meaning, and using this pop-up advertising effectiveness evaluation method of determining pop-up ads, combined with the real value of management, economics to pop-up ads effect evaluation for research.
Keywords: network pop-up ads consumers psychological effect
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